Cambridgeshire, Essex, Hertfordshire, Norfolk, Suffolk.

The region has 400 km of coastline from The Wash (England's largest tidal estuary) to the wide expanse of the River Thames and includes 37 beaches. Most of it is unspoilt, with low crumbling cliffs, mudflats, sand/shingle beaches, spits, salt marshes, dunes and wide river estuaries. It includes Britain's largest protected wetland, the Norfolk and Suffolk Broads, the canals of Essex and Hertfordshire and wonderful countryside from the gently rolling chalk hills of The Chilterns, to the fine lowland landscapes that inspired the artist John Constable.

The East of England boasts several historic cities including Cambridge, with its famous University, Norwich, which boasts some of the finest medieval architecture in Britain including a cathedral to rival the best in Europe, Peterborough, originally founded around a Saxon abbey, now a modern city that combines the old with the new and is one of the UK's top shopping destinations, and the historic city of St. Albans, with Georgian houses, antique shops and a bustling market. There is also a range of Heritage Towns including Wells-next-the-Sea, Maldon, Southwold, and the traditional market centres of Bury St. Edmunds, Ampthill, Saffron Walden, Swaffham and Wisbech and many charming villages, many of which were in existence by the time of the Domesday Book in 1086.